The Entrepreneur's Handbook is the most comprehensive "how to" book available on how to be successful in owning your own business. Each section details the things you need to consider if you want to be successful and mitigate the risk.

If you are thinking about becoming a business owner, you absolutely need this course. It will help you to overcome the ten most prominent reasons that lead to the failure of nine out of ten new businesses:

• Insufficient capital
• Poor planning
• Uncontrollable growth
• Unrealistic expectations
• Indecision
• Lack of business disciplines
• Poor personnel selection
• Inability to handle stress
• Inadequate market analysis
• Unwillingness to surround one's self with good mentors

The Entrepreneur's Handbook addresses each of these deficiencies and tells you how to overcome them. Whether you are starting a new business, purchasing an existing business or buying a franchise, this course will tell you exactly how to proceed. It gives you a comprehensive step-by-step plan, telling you exactly what you need to do. It also provides example after example of real life actions. The following is an outline of what is covered section by section:

Starting a New Business

• An introspective look at who should consider starting a new business - - - and who should not; who is likely to succeed - - - and who is likely not to make it.
• Choosing a business. Whether you are starting a business in an industry where you have experience or not, there are definite methods to use in identifying the right opportunity.
• An extensive look into business planning, both from an operational perspective and for use in obtaining necessary financing. It includes not only how to write a business plan but an actual look at some very successful plans that raised significant capital.
• Forming your business. A detailed look at the various legal structures, to help you in determining what is best for you and your opportunity.
• Selecting your professionals. How to choose the right attorney and accounting professionals.
• How will you exit your business? No one should enter business ownership without having studied the various ways in which they can exit the business. The course describes how to put exit strategies into the planning process.
• Financing strategies, and what is appropriate for your new business. A detailed look at every conceivable method of financing, describing "what goes with what" and the benefits and limitations associated with each.

Buying an Existing Business

• Helping you to understand your motivation to buy a particular business. Many people buy a business for the wrong reasons, and they quickly become disillusioned.
  
• Understanding the seller's motivation is essential to your decision and subsequent negotiations.
  
• A "quick-check" analysis to determine if the acquisition is worth pursuing. Your time is very valuable and therefore, the sooner you rule the business out or in, the better off you will be.
  
• In the Entrepreneur's Handbook we spend a great deal of time together understanding what "due diligence" is necessary before reaching a firm decision. Understanding how to conduct a due diligence examination will provide great comfort as you go through the process.
  
• Pricing and negotiation of your transaction, terms and conditions of purchase and how to structure a transaction is discussed in detail.
  
• The business plan for buying an existing business does differ from that required for starting a new business. You will see examples and fully understand how to write a winning plan that will gain approval from banks or outside investors.
  
• If you need to finance your acquisition, the "Handbook" will tell you how to do it.
  
• Finally, we get to the documentation and closing of the transaction stage. You will have a comprehensive understanding of what is needed to finalize your purchase.

Buying a Franchise

• Welcome to the world of franchising. The course provides you with an understanding of the definition of franchising and the advantages and disadvantages of buying a franchise.
• Introspection. Are you suited to be a successful and happy franchisee? Or are you too much of an individualist.
• Time is spent on understanding how to find the right franchise for you.
• The due diligence process for pursuing a franchise is a bit different from that associated with buying an existing business. Everything you need to do is fully explained.
• This section like those before it, fully discusses business planning and financing of your franchise.

Whether it is your intention to start a new business, buy an existing one or enter the world of franchising, the Entrepreneur's Handbook will walk you through the process.

This is a study course based on actual experiences and includes examples and exhibits of documentation from business plans to purchase and sales agreements, and that which falls in between.

Welcome to Entrepreneurship and Good Luck!

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